lagos fashion week elite living africa(Photo: Heineken)Heineken's Open Design Explorations, is a global co-creation programme that connects emerging creatives and gives them a platform to showcase their talent

The Heineken African Inspired Collection is a fusion presents the two designers' concepts and is the first of many design apprenticeships that the brand will roll out across the world.

Heineken has been a headline sponsor for the past two years as it emerges as it becomes a key event in the fashion calendar for supporting new talent and inspiring Nigerian and other African consumers.

“Identifying and empowering talent remains a critical part of our global agenda. We are constantly seeking new co-creation opportunities, to connect with young emerging designers and give them a global stage to showcase their talent, so we are delighted that this initiative has put a spotlight on such talent,” said Mark van Iterson, director Global Heineken Design.

Lagos Fashion and Design Week's goal is to influence and define the global fashion landscape. Heineken in Nigeria was one of the first global brands to invest in this event, supporting new industry talent with real experience and a global stage.

“We look forward to extending the programme to other key markets next year,” added van Iterson.